Why We're Partnering with B2B Ignite 2026

We're thrilled to announce that Armstrong Lloyd is once again partnering with B2B Ignite 2026, taking place on 1st July at Convene Sancroft, St Paul's, London. As specialist headhunters in the B2B marketing space, we're proud to return as a partner to Europe's biggest gathering of smart, practical B2B marketers - and to offer our network an exclusive 25% discount.

Our Podcast COMMUNITY TakeS TO the Stage

What makes this partnership feel particularly close to home is seeing conversations from our own Spotlight on B2B Marketing podcast play out on the B2B Ignite main stage.

We're delighted that Nick Mason, Co-Founder and CEO of Turtl, is delivering a keynote at this year's event, The Glass Slipper: Crafting Buying Group Consensus, at 10:15am. Nick joined us on the podcast to share the journey of bootstrapping and scaling Turtl to over £15M ARR, and his perspective on what it really takes to build a B2B business that lasts. If you haven't listened yet, it's well worth your time.

It's a genuine thrill to see guests from our podcast community taking the stage at an event of this scale, and it's a reminder of the quality of thinking that B2B Ignite brings together.

Four Content Tracks: Something for the Whole Team

The track programme runs across four parallel stages all day:

Demand

Demand generation, sales alignment and go-to-market strategy. Sessions include a live dissection of failed B2B campaigns, building a demand gen engine with imperfect solutions, and a credibility-driven demand playbook from Utimaco and Informa TechTarget.

Brand

Brand, positioning and creative strategy. Highlights include how brand is becoming B2B's real competitive edge, Gravity Global on human-created distinctiveness in an AI-driven world, and Cisco's Francisca Borges on why nobody cares about your tech until you tell a better story.

Leadership

Leadership, team and operations. Sessions cover what B2B decision-makers actually respond to (Amie Farrell, Deliveroo for Work), sustaining creativity in high-velocity teams (Karen Cooper, Wolters Kluwer), and building organisations that scale while staying human (HelloKindred).

Tech AI, data and martech.

Sessions include early lessons on agentic AI from Adam Bertelsen at Baringa, a practical guide to AI adoption in marketing from Amanda Grimmer at IBM UK and Ireland, and five AI use cases to build your revenue pipeline.

Join Us at B2B Ignite 2025

Our team will be at B2B Ignite on 1st July. If you'd like to arrange a catch-up, drop us a line at hello@armstronglloyd.co.uk

Whether you're scaling your marketing team, considering your next career move, or simply keen to exchange industry insights, these face-to-face conversations are always invaluable.

Secure Your Place

Interested in attending B2B Ignite but haven't secured your ticket yet?

Use discount code ARMSTRONGLLOYD for 25% off.

The event promises to be an exceptional gathering of B2B marketing minds, and we're proud to be part of bringing this community together.