Understand the key traits of senior marketers and learn how to set appropriate targets. Real insights on marketing-sales alignment and fair performance metrics in B2B organizations.
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Discover why strategic marketing leadership must precede tactical execution. Expert insights on avoiding common marketing hiring pitfalls and building sustainable marketing functions.
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Navigate first marketing hire challenges with expert insights. Learn how to support your inaugural marketing leader and set realistic expectations for long-term success.
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Expert guidance on choosing a marketing recruiter to find strategic marketing leaders. Learn why working with experienced recruiters prevents common hiring pitfalls and ensures long-term success.
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Expert guidance on evaluating hard vs soft skills in marketing leaders. Learn how to structure roles that balance technical capabilities with leadership qualities.
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Learn how to avoid common hiring mistakes in marketing by looking beyond years of experience. Discover strategies for holistic candidate evaluation to improve your recruitment outcomes and build diverse, high-performing teams.
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From Fractional CMOs to Strategic Executives - discover the new world of flexible marketing leadership. See how modern executive roles can transform your marketing strategy.
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Explore the unique challenges of marketing recruitment from a hiring manager's viewpoint. Discover strategies to streamline your hiring process and find top talent efficiently.
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Discover wise, effective strategies for maintaining employee engagement during change, especially layoffs. Learn how to support your team, address concerns, and boost morale in challenging times.
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Discover effective strategies for building resilience in marketing careers. Learn how to overcome challenges, adapt to changes, and thrive in your marketing profession.
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Discover essential strategies for senior marketing recruitment. Learn how to improve your hiring process, answer crucial candidate questions, and attract top marketing talent.
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Learn how to implement transparent hiring processes for executives, avoid common recruitment mistakes, and enhance candidate experience. Discover strategies for effective senior-level hiring.
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Having an inclusive senior team isn't just for show. Your leadership team should reflect the varied landscape you're operating in. The real win comes from the fresh ideas, different perspectives and deeper understanding of the market that a varied group can contribute.
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Our director Karen chats to TEDx speaker and author Matt Phelan on the importance of happiness at work - why managers should be concerned with their employee’s happiness, it’s importance in team success and what is stopping us looking at the bigger picture.
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We examine the current market trend of tech companies increasingly moving towards flexible marketing resource - what problems can interim workers solve, the benefits, who in tech is working with interim and navigating the red tape.
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Take the stress out of designing your new marketing CV with our CV template - eye catching, yet simple and easy to read - make your next application the one that counts!
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Our guide to preparing and delivering presentations in panel interviews - manage this challenging task and optimise your chances of getting your dream job.
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Karen was interviewed by Mark Whitby for the renowned Resilient Recruiter podcast on what it takes to transform a business during tough times - take a listen!
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Go into your next marketing interview feeling prepared and confident with our guide to marketing interview preparation.
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How well do you know the industry you work in? After carrying out the first ever survey into the market, we thought we’d test your knowledge! So take 5 minutes with a cuppa and discover if you know all there is to know about working in tech marketing!
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