BLUE MONDAY WITH A DIFFERENCE

The most depressing day of the year, or is it? Whether you buy into the idea or not, taking care of your teams mental wellbeing and mental health this Blue Monday is never going to be a bad idea

Recruiting for MarketingKaren LloydJanuary 15, 2024marketing leadership

Temporary Marketing Recruitment in Tech

Discover what’s involved in bringing in a temporary marketing resource and the things you need to consider

Recruiting for MarketingKaren LloydJanuary 15, 2024Temporary, Interim, marketing leadership

How Important is Happiness in the Workplace?

Our director Karen chats to TEDx speaker and author Matt Phelan on the importance of happiness at work - why managers should be concerned with their employee’s happiness, it’s importance in team success and what is stopping us looking at the bigger picture.

Recruiting for Marketing, Marketing Career AdviceKaren LloydDecember 14, 2023marketing leadership, work-life balance, tech marketing

The Demand for Flexible Marketing Resource

We examine the current market trend of tech companies increasingly moving towards flexible marketing resource - what problems can interim workers solve, the benefits, who in tech is working with interim and navigating the red tape.

Newsletter, Recruiting for MarketingKaren LloydNovember 17, 2023tech marketing, marketing leadership

Karen features on the Resilient Recruiter podcast

Karen was interviewed by Mark Whitby for the renowned Resilient Recruiter podcast on what it takes to transform a business during tough times - take a listen!

Recruiting for Marketing, Marketing Career AdviceKaren LloydAugust 11, 2022tech marketing, technology marketing, marketing recruitment

How well do you know the tech marketing industry?

How well do you know the industry you work in? After carrying out the first ever survey into the market, we thought we’d test your knowledge! So take 5 minutes with a cuppa and discover if you know all there is to know about working in tech marketing!

Recruiting for Marketing, Marketing Career AdviceKaren LloydMarch 17, 2022tech marketing, technology marketing, marketing recruitment

The gender pay gap in tech marketing

Disappointed, angry, frustrated … but unsurprised. That’s what it feels like to be sitting here in 2022 writing this next sentence: the gender pay gap is still very much an issue within marketing in the technology industry today.

Recruiting for Marketing, Marketing Career AdviceKaren LloydMarch 9, 2022marketing leadership, tech marketing, marketing recruitment, retention, career, marketing recruitment advice, marketing job hunt

DON'T PUT A CANDIDATE OFF IN INTERVIEW

Interviewing can be a minefield - with demand for candidates so high, it can be easy to inadvertently put someone off during an interview - but how? Find out how candidates can hear something completely different from you what you mean.

Recruiting for MarketingKaren LloydMarch 3, 2022Interviews, Hiring, marketing leadership, marketing recruitment advice, tech marketing

Do you have a team of mini me’s?

Recruiting marketing teams can be full of unscious bias; the biggest being that we stick with what we know. So how do you recognise the signs that you have fallen into the trap and ended up with a team of mini me’s?

Recruiting for MarketingKaren LloydMay 18, 2021marketing recruitment, marketing recruitment advice, team

Do you hire on a gut feeling?

Hands up if you have ever said, “the moment I met John Smith I knew they were going to be great for that Marketing Manager role!”, or “I am not sure about Joe Bloggs, I can’t put my finger on it but I don’t think they will be the right fit for our Marketing team”.

Recruiting for MarketingKaren LloydMay 16, 2021Interviews, marketing recruitment, marketing recruitment advice

Is recruitment really marketing in disguise?

If you are struggling with your marketing recruitment project - can't find the right fit of talent, or correct mix of skills and experience, our advice is to go back to basics. The 4P's of marketing can be applied to recruitment too - here's how.

Recruiting for MarketingKaren LloydApril 13, 2021marketing recruitment, marketing recruitment advice

Recruiting for marketing?

Are you recruiting and growing your marketing team or thinking about it at the moment?

The marketing recruitment market dynamic has changed drastically over the last six weeks - these are the three things I think you need to know to keep up!

Recruiting for MarketingKaren LloydMarch 31, 2021marketing recruitment, marketing leadership, marketing recruitment advice

The 5 waves of COVID

It has been over a year since we went into lockdown in the UK; reflecting on our experiences has shown the marketing recruitment market affected by different waves So here are marketing recruitment's 5 waves of COVID, as observed by me.

Recruiting for Marketing, Marketing Career AdviceKaren LloydMarch 23, 2021marketing recruitment, COVID19, candidate

Using mindfulness to manage stress

As marketers you have a lot on your plate. You juggle busy and complicated lives, fighting the daily fires whilst doing your utmost to plan and strategise, and handle all personal commitments at the same time!

Marketing Career Advice, Recruiting for MarketingKaren LloydMarch 3, 2021marketing recruitment, marketing leadership, work-life balance, tech marketing, marketing job hunt

Would you check a candidate's social media?

Are you one of the 84% of hiring managers who would check a candidate’s social profiles prior to hiring them? Just because you can - does it mean you should? Are you aware of the risks?

Recruiting for MarketingKaren LloydFebruary 16, 2021Armstrong Lloyd Ltdmarketing recruitment, marketing leadership, Hiring, marketing recruitment advice

2020 Marketing Round Up

I can honestly say in the 10+ years I’ve been publishing annual round ups, I’ve never had such a strange one to write. As I sit here and cast my mind back over the last twelve months, I can barely believe it has all happened.

Recruiting for Marketing, Marketing Career AdviceKaren LloydDecember 13, 2020Armstrong Lloyd Ltdmarketing recruitment, COVID19, marketing leadership

Managing teams remotely

Embracing remote working 6 years ago was one of the scariest but ultimately most fulfilling business decisions I’ve ever made. I thought I’d share the lessons I’ve learnt over the last 6 years.

Recruiting for MarketingKaren LloydDecember 9, 2020Armstrong Lloydmarketing recruitment, retention, team, COVID19, Hiring

Focus on employee care

As COVID grinds on and the toll increases on our mental health, we must look to the wellbeing of our people.

Recruiting for MarketingKaren LloydDecember 7, 2020Armstrong Lloydmarketing leadership, team, COVID19, retention

Marketing Tech to Airlines

I spoke to Barbara Moreno, Head of Marketing for technology leader Amadeus to chat about the challenges she and her team have overcome in marketing technology to the airline industry during COVID19.

Marketing Career Advice, Recruiting for MarketingKaren LloydNovember 30, 2020Armstrong Lloydmarketing recruitment, technology marketing, tech marketing, marketing leadership, COVID19

Interviewing a replacement

Would you ask an exiting employee to interview their replacement on the marketing team?

Recruiting for MarketingKaren LloydNovember 25, 2020Armstrong Lloydmarketing recruitment, tech marketing, marketing recruitment advice

MARKETING RECRUITMENT

INSIGHT AND ADVICE