Learn why 63% of B2B tech companies are establishing RevOps functions, but most lack proper operating models - discover how to tackle the RevOps talent shortage to overcome operating challenges.
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Expert guidance on evaluating marketing leadership qualities for your first marketing hire. Learn key traits and expectations when building a marketing function, including balancing growth, brand, and performance marketing.
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Understand the key traits of senior marketers and learn how to set appropriate targets. Real insights on marketing-sales alignment and fair performance metrics in B2B organizations.
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Discover why strategic marketing leadership must precede tactical execution. Expert insights on avoiding common marketing hiring pitfalls and building sustainable marketing functions.
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Navigate first marketing hire challenges with expert insights. Learn how to support your inaugural marketing leader and set realistic expectations for long-term success.
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Expert guidance on choosing a marketing recruiter to find strategic marketing leaders. Learn why working with experienced recruiters prevents common hiring pitfalls and ensures long-term success.
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Expert guidance on evaluating hard vs soft skills in marketing leaders. Learn how to structure roles that balance technical capabilities with leadership qualities.
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Discover why building an in-house marketing team can deliver better ROI than exclusive agency partnerships. Learn about cost savings, team alignment, and long-term benefits.
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Learn how to avoid common hiring mistakes in marketing by looking beyond years of experience. Discover strategies for holistic candidate evaluation to improve your recruitment outcomes and build diverse, high-performing teams.
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Explore the unique challenges of marketing recruitment from a hiring manager's viewpoint. Discover strategies to streamline your hiring process and find top talent efficiently.
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Discover wise, effective strategies for maintaining employee engagement during change, especially layoffs. Learn how to support your team, address concerns, and boost morale in challenging times.
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Discover essential strategies for senior marketing recruitment. Learn how to improve your hiring process, answer crucial candidate questions, and attract top marketing talent.
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Learn how to implement transparent hiring processes for executives, avoid common recruitment mistakes, and enhance candidate experience. Discover strategies for effective senior-level hiring.
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Having an inclusive senior team isn't just for show. Your leadership team should reflect the varied landscape you're operating in. The real win comes from the fresh ideas, different perspectives and deeper understanding of the market that a varied group can contribute.
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Discover what’s involved in bringing in a temporary marketing resource and the things you need to consider
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The most depressing day of the year, or is it? Whether you buy into the idea or not, taking care of your teams mental wellbeing and mental health this Blue Monday is never going to be a bad idea
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Our director Karen chats to TEDx speaker and author Matt Phelan on the importance of happiness at work - why managers should be concerned with their employee’s happiness, it’s importance in team success and what is stopping us looking at the bigger picture.
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We examine the current market trend of tech companies increasingly moving towards flexible marketing resource - what problems can interim workers solve, the benefits, who in tech is working with interim and navigating the red tape.
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Karen was interviewed by Mark Whitby for the renowned Resilient Recruiter podcast on what it takes to transform a business during tough times - take a listen!
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How well do you know the industry you work in? After carrying out the first ever survey into the market, we thought we’d test your knowledge! So take 5 minutes with a cuppa and discover if you know all there is to know about working in tech marketing!
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