B2B Account Director

Job Summary:

The B2B Account Director is a strategic leadership role responsible for managing and growing your organization's most valuable client partnerships. They serve as the primary relationship leader for key B2B accounts, driving account growth, retention, and exceptional client experiences. This role orchestrates complex account ecosystems, develops expansion strategies, and ensures consistent delivery of your organization's value proposition across multiple stakeholders and business units.

B2B Account Director Responsibilities:

Strategic Account Management:

Serve as the strategic relationship leader for key B2B client partnerships, responsible for overall account growth, retention, and client satisfaction.
Develop and execute comprehensive account plans that align client business objectives with your organizational capabilities and growth targets.
Translate client business objectives into strategic initiatives while ensuring internal alignment around key account priorities.
Navigate multiple decision-maker relationships and sophisticated solution deployments across evolving client organizations.

Relationship Development and Orchestration:

Cultivate and maintain executive-level relationships across complex client organizations, building trust-based partnerships at multiple organizational levels.
Develop and implement stakeholder mapping strategies to identify key influencers, decision-makers, and champions within client accounts.
Navigate client organizational politics and build strong advocate networks to support partnership expansion and longevity.
Serve as the crucial bridge between your company's capabilities and client business needs, ensuring mutual value creation and sustained partnership.

Account Growth and Expansion:

Identify and pursue expansion opportunities through cross-selling, upselling, and uncovering unmet needs within existing client relationships.
Develop and execute growth strategies that expand relationships beyond initial engagements to create enterprise-wide partnerships.
Articulate clear methodologies for opportunity identification, solution positioning, and navigating expansion purchasing processes.
Drive measurable account growth while maintaining high levels of client satisfaction and loyalty.

Cross-Functional Team Leadership:

Coordinate and mobilize cross-functional teams including implementation specialists, subject matter experts, and customer success managers.
Align diverse internal stakeholders around account priorities and create accountability for client outcomes.
Lead without direct authority, influencing resources and ensuring coordinated delivery of client solutions and services.
Foster collaboration between sales, delivery, product, and support teams to ensure seamless client experiences.

Client Experience and Problem Resolution:

Proactively identify potential challenges and escalate issues appropriately to ensure timely resolution.
Navigate complex client challenges, service recovery scenarios, and implementation obstacles with strategic problem-solving approaches.
Ensure consistent delivery of your organization's value proposition and maintain high standards of service excellence.
Monitor client satisfaction and take corrective action to address concerns before they impact the relationship.

Business Planning and Performance Analysis:

Conduct regular business reviews with clients, demonstrating measurable business outcomes and strategic value delivered.
Define and track key performance indicators (KPIs) to assess account health, growth trajectory, and client satisfaction.
Analyze client business models, industry dynamics, and competitive challenges to position solutions effectively.
Provide strategic recommendations for account development based on data-driven insights and client feedback.

Communication and Stakeholder Management:

Deliver sophisticated executive presentations and business reviews that articulate value in the context of client strategic initiatives.
Communicate complex client needs effectively to internal teams, advocating for client priorities and necessary resources.
Maintain transparent communication channels with both client stakeholders and internal leadership.
Represent your organization at client executive meetings, industry events, and strategic planning sessions.

Industry and Market Expertise:

Develop deep understanding of client industries, regulatory environments, and business models to accelerate trust-building.
Stay informed about industry trends, emerging challenges, and competitive landscape within your client sectors.
Position solutions in the context of measurable business outcomes rather than product features or service attributes.
Engage meaningfully in business-level conversations that demonstrate credible understanding of client challenges and opportunities.

Requirements of a B2B Account Director:

Bachelor's degree in business, marketing, communications, or related discipline. MBA or advanced degree is a plus.
Minimum 7-10 years of experience in B2B account management, strategic relationship management, or consultative sales, with demonstrated progression into leadership roles.
Proven track record of managing and growing strategic B2B relationships of significant complexity and scale.
Strong strategic thinking and business acumen with ability to develop and execute sophisticated account strategies.
Demonstrated success in consultative partnership development, account expansion, and long-term relationship management.
Excellent relationship orchestration skills with proven ability to develop executive-level relationships across complex organizations.
Strong cross-functional leadership capabilities with experience mobilizing resources without direct authority.
Exceptional communication and presentation skills, including executive-level engagement and internal advocacy.
Problem-solving expertise with demonstrated ability to navigate difficult account situations and drive successful resolutions.
Growth mindset with clear track record of account expansion through identification of new opportunities within existing relationships.
Industry expertise relevant to your client base, with understanding of specific sector nuances, regulatory environments, and business models.
Cultural adaptability with ability to flex communication approaches while maintaining authentic relationship style and consistent delivery.

Note:

This job description is intended to convey essential job functions and responsibilities. It is not intended to be an exhaustive list of the position's qualifications, skills, efforts, duties, or responsibilities.