Marketing Automation Manager in Technology: Job Description
marketing automation manager: Job Summary:
As a Marketing Automation Manager, you will develop, implement, and optimise marketing automation strategies and campaigns. Your expertise in marketing technology platforms, data analysis, and campaign management will enable you to drive customer engagement, nurture leads, and maximize marketing efficiency. You will collaborate with cross-functional teams to deliver targeted and personalized marketing communications, ultimately contributing to the growth and success of the organization.
marketing automation manager Responsibilities:
Develop and execute marketing automation strategies, including lead nurturing, email marketing, drip campaigns, and customer segmentation, to drive engagement, conversions, and revenue generation.
Manage and optimize marketing automation platforms like Marketo, HubSpot, or Pardot to execute campaigns effectively, ensuring accurate data tracking, lead scoring, and campaign reporting.
Collaborate with marketing, sales, and other teams to develop automated workflows that align with the customer journey, ensuring seamless integration across platforms and channels.
Design and implement automated email marketing campaigns, including creating templates, writing compelling content, and analyzing campaign performance.
Monitor and analyze key performance metrics, such as email open rates, click-through rates, conversion rates, and ROI, to measure campaign effectiveness and make data-driven recommendations for optimization.
Utilize A/B testing and other experimentation methods to improve campaign performance, including subject lines, content, CTAs, and landing pages.
Develop and maintain a lead scoring framework to identify and prioritize high-quality leads for sales conversion.
Collaborate with the marketing analytics team to analyze and interpret customer data, providing insights for audience segmentation, personalization, and targeted marketing initiatives.
Stay updated with the latest marketing automation trends, industry best practices, and emerging technologies, and provide recommendations for incorporating new strategies and tools into the marketing automation workflow.
Train and educate marketing and sales teams on best practices for using marketing automation platforms, ensuring proper utilization and adherence to data management and privacy regulations.
REQUIREMENTS OF A marketing automation manager:
Bachelor's degree in marketing, business administration, or a related field. A Master's degree is a plus.
Proven experience in marketing automation, preferably in a managerial or leadership role.
Proficiency in marketing automation platforms like Marketo, HubSpot, Pardot, or similar tools.
Strong understanding of marketing principles, strategies, and tactics, focusing on lead generation, nurturing, and conversion.
Experience designing and executing successful email marketing campaigns, including copywriting and segmentation.
Analytical mindset with the ability to interpret data, identify trends, and provide actionable insights to optimize marketing automation efforts.
Familiarity with CRM systems, such as Salesforce, and the ability to integrate marketing automation platforms with CRM for seamless data flow.
Knowledge of HTML and CSS for email template customization is a plus.
Excellent project management skills, with the ability to manage multiple campaigns, prioritize tasks, and meet deadlines.
Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders at all levels of the organization.
Understanding data privacy regulations, such as GDPR and CAN-SPAM Act, and their implications on marketing automation practices.
Note:
This job description is intended to convey essential job functions and responsibilities. It is not intended to be an exhaustive list of the position's qualifications, skills, efforts, duties, or responsibilities.
