Social media manager: Job Summary:

A Social Media Manager is responsible for developing and implementing social media strategies to achieve the organization's goals and objectives. In addition, they manage the organization's presence on various social media platforms, engaging with the audience and building a solid online community.

social media manager Responsibilities:

Strategy Development:

Develop and implement social media strategies aligned with the organization's goals and target audience.
Conduct market research and competitor analysis to identify trends and opportunities for social media growth.
Set clear goals and key performance indicators (KPIs) to measure the success of social media campaigns.

Content Creation and Management:

Create and curate engaging content for social media platforms, including text, images, videos, and infographics.
Develop a content calendar and schedule posts to deliver consistent and timely content.
Monitor and moderate user-generated content and promptly respond to comments, messages, and inquiries.
Collaborate with the marketing team, designers, and other stakeholders to ensure brand consistency across all social media channels.

Social Media Advertising:

Plan and execute paid social media advertising campaigns to increase brand awareness, reach, and conversions.
Monitor advertising performance, analyze data, and optimize campaigns to maximize results.
Stay updated with the latest advertising trends and platforms to leverage new opportunities.

Social Media Analytics and Reporting:

Monitor social media analytics using tools such as Google Analytics, Facebook Insights, and Twitter Analytics.
Track and report on key metrics, such as engagement, reach, impressions, click-through rates, and conversions.

Provide regular reports to the management team, highlighting the performance of social media campaigns and suggesting improvements.

Community Management:

Build and nurture a solid online community by engaging with followers, influencers, and brand advocates.
Respond to customer feedback, reviews, and complaints professionally and promptly.
Identify and collaborate with influencers and industry partners to expand brand reach and enhance online reputation.

Social Media Trends and Industry Knowledge:

Stay updated with the latest social media trends, best practices, and emerging platforms.
Conduct research on industry-related topics and competitors to identify new growth opportunities.
Continuously improve knowledge and skills through training, attending webinars, and participating in industry events.

Crisis Management:

Develop and implement crisis management strategies for handling negative comments, reviews, or public relations issues on social media.
Respond to crises promptly, professionally, and in alignment with the organization's guidelines and policies.

REQUIREMENTS OF A social media manager:

Bachelor's degree in marketing, business, or a related field. MBA is a plus.
Proven experience (5+ years) in product marketing, preferably in the technology industry.
Strong understanding of marketing principles and best practices, including market research, product positioning, messaging, and campaign development.
Excellent written and verbal communication skills, with the ability to create persuasive marketing content.
Demonstrated ability to develop and execute successful marketing strategies and campaigns.
Strong analytical and strategic thinking abilities, with experience in market analysis and competitive research.
Ability to work collaboratively and influence cross-functional teams, including product management, sales, and creativity.
Experience in managing multiple projects and priorities in a fast-paced, deadline-driven environment.
Proficient in using marketing tools and platforms, such as CRM systems, marketing automation software, and web analytics tools.
Strong attention to detail and organizational skills.
Self-motivated, proactive, and able to work independently.

Note:

This job description is intended to convey essential job functions and responsibilities. It is not intended to be an exhaustive list of the position's qualifications, skills, efforts, duties, or responsibilities.