Product Marketing Manager in technology: Job Description
Product Marketing Manager: Job Summary:
As a Product Marketing Manager, you will play a critical role in driving the success of your company’s products by developing and executing effective marketing strategies. You will collaborate closely with cross-functional teams including product management, sales, and marketing to ensure the successful launch and ongoing promotion of the company’s software/technology solutions.
The ideal Product Marketing Manager is a strategic thinker, possesses strong analytical skills, and has a passion for their industry.
Product Marketing Manager Responsibilities:
Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for product solutions.
Collaborate closely with product management to understand product features, benefits, and target audience, and translate them into compelling messaging and positioning.
Conduct market research, competitor analysis, and customer segmentation to identify target markets, customer needs, and market trends.
Develop product messaging and positioning that effectively communicates the value proposition and differentiation of product solutions.
Create and deliver high-quality marketing collateral, including product presentations, sales enablement materials, whitepapers, case studies, and website content.
Collaborate with the marketing team to plan and execute integrated marketing campaigns, including digital marketing, content marketing, events, and webinars.
Work closely with the sales team to provide product training, develop sales tools, and support the sales process with relevant product information.
Conduct customer interviews and gather feedback to inform product roadmap and improvements, and communicate customer success stories to support sales and marketing efforts.
Monitor market and competitive landscape to identify new trends, opportunities, and potential threats to product offerings.
Analyse and report on key metrics, including product adoption, customer engagement, and revenue performance, to measure the success of product marketing initiatives.
REQUIREMENTS OF A PRODUCT MARKETING MANAGER:
Bachelor's degree in marketing, business, or a related field. MBA or relevant certifications are a plus.
X years of experience in product marketing within the desired software/technology niche.
Strong understanding of software/technology products, with the ability to grasp technical concepts and translate them into compelling messaging.
Proven track record of developing and executing successful product marketing strategies that resulted in increased product adoption and revenue growth.
Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas to both technical and non-technical audiences.
Strong analytical skills and the ability to use data-driven insights to make informed decisions and recommendations.
Experience in market research, customer segmentation, and competitive analysis.
Familiarity with marketing automation tools, CRM systems, and digital marketing platforms.
Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
Self-motivated, proactive, and able to work effectively in a fast-paced, dynamic environment.
Note:
This job description is intended to convey essential job functions and responsibilities. It is not intended to be an exhaustive list of qualifications, skills, efforts, duties, or responsibilities associated with the position.
