Senior Product Marketing Manager in Technology: Job Description
Senior product marketing manager: Job Summary:
A Senior Product Manager holds a more senior and strategic position within the product management function. They have a broader scope of responsibilities and typically manage a team of product managers.
senior product marketing manager Responsibilities:
Develop and execute comprehensive product marketing plans to drive product awareness, adoption, and revenue growth.
Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and utilize this information to inform marketing strategies.
Collaborate with product management to understand product features, benefits, and positioning and translate this information into compelling marketing messaging and materials.
Develop product positioning and differentiation strategies to effectively communicate the value proposition of our products to target audiences.
Create and manage the production of marketing collateral, including sales presentations, product datasheets, website content, case studies, and customer testimonials.
Collaborate with the creative team to develop impactful marketing campaigns and assets, including online and offline advertising, email marketing, social media content, and trade show materials.
Work closely with the sales team to develop sales enablement tools and resources, including product training materials, competitive analysis, and customer-facing presentations.
Monitor and analyze market and competitive trends, and provide insights and recommendations to inform product and marketing strategies.
Partner with the demand generation team to develop and execute targeted marketing campaigns that generate leads and support sales objectives.
Track and measure the effectiveness of marketing initiatives and campaigns and provide regular reports and analysis to management.
REQUIREMENTS OF A senior product marketing manager:
Bachelor's degree in marketing, business, or a related field. MBA is a plus.
Proven experience (5+ years) in product marketing, preferably in the technology industry.
Strong understanding of marketing principles and best practices, including market research, product positioning, messaging, and campaign development.
Excellent written and verbal communication skills, with the ability to create persuasive marketing content.
Demonstrated ability to develop and execute successful marketing strategies and campaigns.
Strong analytical and strategic thinking abilities, with experience in market analysis and competitive research.
Ability to work collaboratively and influence cross-functional teams, including product management, sales, and creativity.
Experience in managing multiple projects and priorities in a fast-paced, deadline-driven environment.
Proficient in using marketing tools and platforms, such as CRM systems, marketing automation software, and web analytics tools.
Strong attention to detail and organizational skills.
Self-motivated, proactive, and able to work independently.
Note:
This job description is intended to convey essential job functions and responsibilities. It is not intended to be an exhaustive list of the position's qualifications, skills, efforts, duties, or responsibilities.
