Senior Account-Based Marketing Manager in Technology: Job Description
Senior account-based marketing manager: Job Summary:
As the Senior Account-Based Marketing Manager, you will be responsible for leading and executing our account-based marketing (ABM) initiatives to drive revenue growth and enhance client engagement. You will collaborate closely with our sales and marketing teams to develop and implement comprehensive ABM strategies that target key accounts and align with business goals. This is a strategic and hands-on role that requires a deep understanding of ABM best practices, the ability to analyze data, and a proven track record of delivering results.
senior account-based marketing manager Responsibilities:
Develop and execute comprehensive account-based marketing strategies that align with overall business objectives.
Collaborate with the sales team to identify and prioritize target accounts based on revenue potential and strategic value.
Create and implement personalized marketing campaigns and programs for key accounts, leveraging various channels such as email marketing, content marketing, social media, events, and more.
Collaborate with the marketing team to develop account-specific content and collateral that resonates with target accounts.
Work closely with the demand generation team to align ABM efforts with broader marketing campaigns and optimize lead generation and conversion.
Utilize marketing automation and CRM platforms to track and measure the effectiveness of ABM initiatives, providing regular reporting and analysis to stakeholders.
Partner with the sales team to ensure seamless coordination and alignment between marketing and sales activities, driving pipeline growth and revenue generation.
Stay up-to-date with industry trends, emerging technologies, and best practices in ABM, and continuously optimize strategies based on market insights.
Mentor and guide junior team members, fostering a culture of collaboration, growth, and innovation within the ABM team.
REQUIREMENTS OF A senior account-based marketing manager:
Bachelor's degree in Marketing, Business, or a related field (advanced degree preferred).
years of experience in account-based marketing, preferably in a B2B technology company.
Proven track record of successfully planning and executing account-based marketing programs that drive revenue growth.
Strong understanding of ABM best practices, including segmentation, targeting, and personalization strategies.
Proficiency in utilizing marketing automation and CRM platforms for campaign management and measurement.
Excellent analytical skills, with the ability to translate data into actionable insights and optimize campaign performance.
Strong project management skills, with the ability to manage multiple projects and stakeholders simultaneously.
Exceptional communication and collaboration skills, with the ability to build relationships and influence cross-functional teams.
Strategic mindset and ability to think creatively to develop innovative ABM strategies.
Demonstrated leadership skills and experience mentoring and guiding team members.
Note:
This job description is intended to convey essential job functions and responsibilities. It is not intended to be an exhaustive list of the position's qualifications, skills, efforts, duties, or responsibilities.
