Senior Performance Marketing Manager in Technology: Job Description

senior performance marketing manager: Job Summary:

As a Senior Performance Marketing Manager, you oversee and optimize performance marketing campaigns to drive customer acquisition, revenue growth, and return on investment (ROI). You will be responsible for developing and executing data-driven strategies across various digital marketing channels to achieve measurable results.

senior performance marketing manager Responsibilities:

Strategy Development: Develop and implement performance marketing strategies aligned with the company's marketing and business objectives. Define clear goals, target audience segments, and key performance indicators (KPIs) to measure campaign success.
Digital Advertising Campaigns: Plan, execute, and optimize digital advertising campaigns across channels such as search engine marketing (SEM), display advertising, social media advertising, affiliate marketing, and programmatic advertising. Utilize ad platforms and tools to drive efficient and effective campaign performance.
Budget Management: Manage performance marketing budgets and allocate resources effectively across different channels and campaigns. Monitor spend, analyze cost per acquisition (CPA), return on ad spend (ROAS), and other financial metrics to optimize budget allocation and maximize ROI.
Data Analysis and Insights: Leverage analytics tools and platforms to analyze campaign performance, user behavior, and conversion data. Generate actionable insights to improve campaign targeting, messaging, and creative elements. Conduct A/B testing and experimentation to optimize performance.
Conversion Rate Optimization (CRO): Collaborate with the design and web development teams to optimize landing pages, user flows, and conversion funnels. Use data-driven insights and best practices to improve website and landing page performance, increase conversion rates, and maximize customer acquisition.
Performance Tracking and Reporting: Set up and manage tracking mechanisms, conversion pixels, and attribution models to measure campaign performance and ROI accurately. Provide regular reports and dashboards to stakeholders, highlighting key performance metrics, trends, and insights.
Team Leadership and Collaboration: Lead a team of performance marketing specialists and collaborate with other marketing teams, including content marketing, product marketing, and creative services, to align messaging, creative assets, and campaign strategies. Foster a collaborative and results-driven environment.
Vendor and Agency Management: Collaborate with external vendors, agencies, and technology partners to leverage their expertise and resources. Manage relationships, negotiate contracts, and ensure deliverables meet quality standards and performance objectives.
Industry and Competitive Research: Stay updated with industry trends, emerging technologies, and best practices in performance marketing. Conduct competitive analysis to identify opportunities and leverage market insights for campaign optimization and innovation.
Continuous Learning and Development: Maintain a deep understanding of performance marketing trends, tools, and platforms. Seek opportunities for professional development, attend industry conferences and webinars, and engage in relevant training to enhance knowledge and skills.

REQUIREMENTS OF a field marketing manager:

Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
Proven experience as a performance marketing manager or similar role, preferably in a digital marketing or e-commerce environment.
Strong expertise in digital advertising platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.
Proficient in analytics tools, such as Google Analytics or similar platforms, to analyze campaign performance and generate actionable insights.
Solid understanding of performance marketing metrics, including CPA, ROAS, conversion rates, and customer lifetime value (CLTV).
Experience with conversion rate optimization (CRO) techniques and best practices.
Strong analytical skills, with the ability to interpret data and optimize campaigns based on insights.
Excellent project management skills, with the ability to handle multiple campaigns simultaneously and meet deadlines.
Strong leadership and team management abilities, with a focus on driving results and fostering collaboration.
Excellent communication and presentation skills, with the ability to effectively communicate performance metrics and insights to stakeholders.
Strategic thinking and the ability to develop data-driven strategies aligned

Note:

This job description is intended to convey essential job functions and responsibilities. It is not intended to be an exhaustive list of the position's qualifications, skills, efforts, duties, or responsibilities.