Account Based Marketing Manager in Technology: Job Description
account-based marketing manager: Job Summary:
As an Account Based Marketing Manager, you develop and execute account-based marketing strategies to drive growth and revenue within specific target accounts or customer segments. You will collaborate closely with the sales and marketing teams to create personalized marketing campaigns and programs that engage and nurture key accounts.
account-based marketing manager Responsibilities:
Strategy Development: Develop and implement account-based marketing strategies aligned with the company's overall sales and marketing objectives. Identify target accounts or customer segments, define key messaging, and determine the most effective channels and tactics to reach and engage these accounts.
Account Selection and Prioritization: Work closely with the sales team to identify high-value target accounts based on revenue potential, strategic importance, and fit with the company's solutions. Prioritize accounts and develop account plans to guide marketing efforts.
Personalized Campaign Creation: Develop and execute personalized marketing campaigns and programs for target accounts. Create customized content, messaging, and offers that resonate with each account's specific needs and pain points. Leverage a mix of marketing channels, including email, social media, digital advertising, events, and direct mail, to engage key stakeholders within the accounts.
Collaboration with Sales: Collaborate closely with the sales team to align account-based marketing efforts with their needs and initiatives. Maintain regular communication to understand account priorities, challenges, and opportunities. To support the sales process, provide sales enablement materials, such as account-specific content, case studies, and playbooks.
Data-driven Account Insights: Utilize data and analytics to gain deep insights into target accounts. Conduct research and analysis to understand account characteristics, industry trends, competitive landscape, and account-specific challenges. Leverage these insights to inform marketing strategies and tailor messaging and campaigns accordingly.
Measurement and Reporting: Define key performance indicators (KPIs) and establish reporting mechanisms to measure the effectiveness of account-based marketing campaigns. Monitor campaign performance, track account engagement, and provide regular reports to stakeholders. Use data to iterate and optimize campaigns based on performance insights.
Marketing Technology and Tools: Leverage marketing automation platforms, CRM systems, and other marketing technologies to support account-based marketing efforts. Utilize tools for account profiling, segmentation, personalization, and campaign automation. Stay updated with industry best practices and emerging technologies in account-based marketing.
Cross-functional Collaboration: Collaborate closely with various internal teams, including marketing, sales, product, and customer success, to ensure alignment and support for account-based marketing initiatives. Coordinate with other marketing functions, such as demand generation and content marketing, to integrate account-based strategies into broader marketing programs.
Industry Research and Best Practices: Stay up to date with account-based marketing trends, strategies, and best practices. Conduct industry research and benchmarking to identify new opportunities and innovative approaches to account-based marketing.
REQUIREMENTS OF An account-based marketing manager:
Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
Proven experience in account-based marketing or a similar role, preferably in a B2B or technology-focused industry.
Strong understanding of account-based marketing strategies, tactics, and best practices.
Familiarity with marketing automation platforms, CRM systems, and other marketing technologies.
Analytical mindset with the ability to interpret data and derive actionable insights.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Strong project management skills, with the ability to manage multiple account-based marketing campaigns simultaneously.
Results-oriented mindset, with a focus on driving measurable outcomes and revenue growth.
Strategic thinking and the ability to develop innovative approaches to account-based marketing.
Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
Note:
This job description is intended to convey essential job functions and responsibilities. It is not intended to be an exhaustive list of the position's qualifications, skills, efforts, duties, or responsibilities.
