Senior Growth Marketing in Technology: Job Description (Copy)
Senior growth marketing manager: Job Summary:
As a Senior Growth Marketing Manager, you will be responsible for developing and executing innovative strategies to drive customer acquisition, retention, and revenue growth. You will lead a team of marketing professionals and collaborate cross-functionally with product, design, and data analytics teams to optimize our marketing efforts and achieve business objectives. The ideal candidate has a proven track record of driving scalable growth and possesses a deep understanding of digital marketing channels, analytics, and conversion optimization techniques.
senior growth marketing manager Responsibilities:
Develop and implement comprehensive growth marketing strategies to drive customer acquisition, retention, and revenue growth.
Lead a team of marketing professionals, providing guidance, mentoring, and performance management.
Collaborate with cross-functional teams, including product, design, and data analytics, to align marketing initiatives with business objectives and ensure consistent messaging and branding.
Conduct market research, competitive analysis, and customer segmentation to identify growth opportunities and target audience insights.
Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including paid search, social media, email marketing, content marketing, and affiliate marketing.
Utilize data analytics and marketing automation tools to track, measure, and report on key performance metrics, providing actionable insights and recommendations for continuous improvement.
Develop and manage marketing budgets, allocating resources effectively to maximize return on investment (ROI).
Stay up to date with industry trends, emerging technologies, and best practices in growth marketing, implementing innovative strategies and tactics to stay ahead of the competition.
Collaborate with the sales team to optimize lead generation and conversion processes, ensuring a seamless customer journey and maximizing revenue opportunities.
Foster a data-driven culture within the marketing team, utilizing data and insights to drive decision-making and optimize marketing campaigns.
REQUIREMENTS OF A senior growth marketing manager:
Bachelor's degree in marketing, business, or a related field (advanced degree preferred).
Proven experience as a growth marketer, driving customer acquisition and revenue growth in a fast-paced environment.
Strong leadership and team management skills, with the ability to motivate and inspire a team of marketing professionals.
Deep understanding of digital marketing channels, including paid search, social media, email marketing, content marketing, and affiliate marketing.
Proficiency in data analytics and marketing automation tools, with the ability to derive actionable insights and make data-driven decisions.
Excellent analytical, strategic thinking, and problem-solving abilities.
Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
Excellent written and verbal communication skills, with the ability to effectively present ideas and strategies to stakeholders at all levels.
The results-oriented mindset with a track record of achieving and exceeding growth targets.
Up-to-date knowledge of industry trends, emerging technologies, and best practices in growth marketing.
Note:
This job description is intended to convey essential job functions and responsibilities. It is not intended to be an exhaustive list of the position's qualifications, skills, efforts, duties, or responsibilities.
