Senior Demand Generation Marketing Manager in Technology: Job Description
senior demand generation marketing manager: Job Summary:
As a Senior Demand Generation Marketing Manager, your primary role is to develop and execute strategies that drive demand for a company's products or services. Your main objective is to generate qualified leads and convert them into customers, ultimately contributing to the overall revenue growth of the organization.
senior demand generation manager Responsibilities:
Strategy Development: Develop and implement a demand generation strategy aligned with the company's overall marketing and sales objectives. Identify target audiences, define key messaging, and determine the most effective channels and tactics to reach and engage potential customers.
Lead Generation: Generate high-quality leads through various marketing activities, such as content marketing, email campaigns, search engine optimization (SEO), paid advertising, social media, events, webinars, and other relevant channels. Utilize both inbound and outbound marketing techniques to drive lead acquisition.
Campaign Management: Plan, execute, and optimize integrated marketing campaigns to generate demand across multiple channels. Create compelling and impactful marketing assets, including landing pages, emails, whitepapers, case studies, videos, and web content.
Marketing Automation: Leverage marketing automation platforms (e.g., HubSpot, Marketo, Pardot) to create and manage automated lead nurturing and scoring programs. Implement lead management processes to ensure seamless integration between marketing and sales.
Data Analysis and Reporting: Monitor, analyze, and report on the performance of demand generation initiatives. Utilize key performance indicators (KPIs) to track the effectiveness of campaigns, measure lead quality, and optimize marketing strategies based on data-driven insights.
Collaboration with Sales: Collaborate closely with the sales team to align demand generation activities with their needs. Ensure proper lead handoff processes, establish feedback loops, and provide sales enablement materials to support their efforts.
Market Research: Stay up to date with industry trends, competitive landscape, and customer insights. Conduct market research to identify new opportunities and potential target segments.
Budget Management: Develop and manage the demand generation marketing budget. Allocate resources effectively to maximize ROI and achieve marketing objectives.
Team Leadership: Provide guidance and mentorship to junior team members. Foster a collaborative and high-performance culture within the demand generation team.
Continuous Improvement: Continuously evaluate and improve demand generation strategies and tactics based on industry best practices, emerging trends, and changing market dynamics. Implement A/B testing and experimentation to optimize conversion rates and overall campaign performance.
REQUIREMENTS OF A senior demand generation marketing manager:
Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
Proven experience as a demand generation marketing manager or similar role, preferably in the B2B technology industry.
In-depth knowledge of demand generation strategies, tactics, and best practices.
Proficiency in marketing automation platforms, CRM systems, and analytics tools.
Strong analytical skills with the ability to interpret data and derive actionable insights.
Excellent written and verbal communication skills, including copywriting and content creation.
Demonstrated ability to collaborate effectively with cross-functional teams, particularly sales.
Strategic mindset with the ability to think creatively and develop innovative marketing approaches.
Strong project management skills, with the ability to handle multiple initiatives simultaneously.
Results-oriented mindset, with a focus on driving measurable outcomes and achieving targets.
Note:
This job description is intended to convey essential job functions and responsibilities. It is not intended to be an exhaustive list of the position's qualifications, skills, efforts, duties, or responsibilities.
