Demand Generation Executive
THANK YOU FOR YOUR INTEREST - UNFORTUNATELY THIS JOB HAS NOW EXPIRED AND WE ARE NO LONGER ACCEPTING NEW APPLICANTS
SECTOR: TECHNOLOGY
LOCATION: HOMEBASED / LONDON
TYPE: PERMANENT / FULL TIME
SALARY: £30,000 - £55,000 P.A. OTE
An amazing opportunity for an ambitious Graduate to join our client, an established and continually growing global SaaS provider. They work with organisations of all sizes providing software for automating processes.
The Role:
This position combines marketing (outreach activities) with pre-sales tasks. An interest in online marketing, lead nurturing, and sales is desirable.
You would join a newly formed UK team who will be driving growth for the UK region. Their target market are companies with workforces from 50 employees+. Reporting to the CRO, you would be responsible for qualifying and nurturing leads from the existing database and managing email campaigns contacting companies who have made initial enquiries or have visited the website. Your objective is to deep dive into the company, find out key contact / decision maker info, create a drip feed email campaign using a marketing automation system including call to actions (CTA), then pass all Marketing Qualified leads (MQLs) to the BDM who will convert to sales qualified leads (SQLs).
Duties Include:
Researching existing contacts on the database or companies who have expressed an interest in the software and identifying key contact info and decision makers.
Write and create persuasive email templates and develop an email drip campaign to nurture leads using a marketing automation system.
Create personalised campaigns including calls to action and/or landing page links.
Entice prospects to register for demos or events.
Work with global marketing team to create communication materials (Content)
Maintain a deep understanding of our customer personas and use this knowledge to effectively engage with prospects.
Work in partnership with the BDM to push leads through the marketing and sales funnel.
Skills and Experience desired:
Previous experience in a similar lead nurturing / email campaign role.
Able to write persuasive email templates to prospects and include relevant content / links.
Able to create an email drip campaign / email nurture campaign using marketing software.
Hands-on skills creating landing pages preferred but not essential.
Experience of using marketing email tools and LinkedIn.
Driven, motivated, ambitious, enjoys a small but dynamic, and supportive team.
Why work for this company?
Established, global software organisation.
Opportunity to be part of the newly created UK team.
Opportunity to develop career and enjoy employee perks such as an upcoming paid team retreat to Europe and be part of a fun, flexible, and ambitious culture.
£30,000 pa + commission OTE opportunity to earn up to £55,000 pa
Location:
Shoreditch London office 2-3 days a week combined with home working
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