Karen features on the Resilient Recruiter podcast
You probably know me as a recruiter; either as someone who is interviewing you for a job or hiring for your team but I’m also a business owner and have been for 20 years. I’ve set up several businesses, different divisions and an e-commerce start up in my time.
I was delighted to join Mark Whitby on his widely acclaimed podcast the Resilient Recruiter recently, talking about my own trials and tribulations of being a hiring manager for my own team, how I’ve overcome my own career setbacks and how post covid I’ve transformed my business through coaching, the right mindset and sheer determination.
I’m very passionate about marketing and took the lead from my clients, implementing a number of different marketing strategies and programs that have helped to take the business from strength to strength.
In the podcast I chat about the inevitable set backs and knocks along the way, the resilience it takes to achieve your goal and the determination and commitment to never give up!
“I’m going to keep pushing with my business… There’s no silver bullet, there’s no magic recipe, there’s no pill. You just need to keep going and going and going and eventually you get there.”
Episode Outline and Highlights
[1:14] Karen’s story of resilience and how she was inspired by the Resilient Recruiter Podcast.
[4:20] How Karen started her recruitment career at age 21 and initially felt like a failure.
[10:54] The steps Karen took to triple her billings in 12 months, and doubled her best ever year from pre-covid times!
[18:34] What Karen’s learned from co-founding her first recruitment business at the age of 24 and scaling to a team of 20 people.
[24:15] The huge setback that knocked Karen’s confidence, but ultimately led to Karen to launch her second recruitment business, Armstrong Lloyd, in 2014.
[30:45] The turning point in her life and the parallels between running / personal fitness and running a recruitment business.
[35:35] Karen reveals the biggest challenges she faced when growing her business.
[35:20] Changes Karen made to her recruitment business to accelerate growth.
[46:04] How Karen leverages content marketing and automated campaigns to get new clients.
[50:55] Transitioning from contingency recruitment to a retained model.
[54:55] Deciding whether to stay on your own or grow a firm.
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