Karen features on the Resilient Recruiter podcast

Karen was interviewed by Mark Whitby for the renowned Resilient Recruiter podcast on what it takes to transform a business during tough times - take a listen!

Recruiting for Marketing, Marketing Career AdviceKaren LloydAugust 11, 2022tech marketing, technology marketing, marketing recruitment

How well do you know the tech marketing industry?

How well do you know the industry you work in? After carrying out the first ever survey into the market, we thought we’d test your knowledge! So take 5 minutes with a cuppa and discover if you know all there is to know about working in tech marketing!

Recruiting for Marketing, Marketing Career AdviceKaren LloydMarch 17, 2022tech marketing, technology marketing, marketing recruitment

The gender pay gap in tech marketing

Disappointed, angry, frustrated … but unsurprised. That’s what it feels like to be sitting here in 2022 writing this next sentence: the gender pay gap is still very much an issue within marketing in the technology industry today.

Recruiting for Marketing, Marketing Career AdviceKaren LloydMarch 9, 2022marketing leadership, tech marketing, marketing recruitment, retention, career, marketing recruitment advice, marketing job hunt

Do you have a team of mini me’s?

Recruiting marketing teams can be full of unscious bias; the biggest being that we stick with what we know. So how do you recognise the signs that you have fallen into the trap and ended up with a team of mini me’s?

Recruiting for MarketingKaren LloydMay 18, 2021marketing recruitment, marketing recruitment advice, team

Do you hire on a gut feeling?

Hands up if you have ever said, “the moment I met John Smith I knew they were going to be great for that Marketing Manager role!”, or “I am not sure about Joe Bloggs, I can’t put my finger on it but I don’t think they will be the right fit for our Marketing team”.

Recruiting for MarketingKaren LloydMay 16, 2021Interviews, marketing recruitment, marketing recruitment advice

Is recruitment really marketing in disguise?

If you are struggling with your marketing recruitment project - can't find the right fit of talent, or correct mix of skills and experience, our advice is to go back to basics. The 4P's of marketing can be applied to recruitment too - here's how.

Recruiting for MarketingKaren LloydApril 13, 2021marketing recruitment, marketing recruitment advice

Marketing CV's & Big Brands

We often get asked, (particularly by technology marketing specialists) about how your next career move will look on your CV in the future if you decide to move to a smaller company - here’s what our experience says.

Marketing Career AdviceKaren LloydApril 6, 2021marketing recruitment, CV, technology marketing

Recruiting for marketing?

Are you recruiting and growing your marketing team or thinking about it at the moment?

The marketing recruitment market dynamic has changed drastically over the last six weeks - these are the three things I think you need to know to keep up!

Recruiting for MarketingKaren LloydMarch 31, 2021marketing recruitment, marketing leadership, marketing recruitment advice

Recovering from career setbacks

We all imagine our career to be a set of steps, leading forever upwards to reach our ultimate career ambitions and goals. But life isn’t so simple - so how do we overcome them?

Marketing Career AdviceKaren LloydMarch 15, 2021Armstrong Lloyd Ltdmarketing job hunt, career, marketing recruitment, new start

Using mindfulness to manage stress

As marketers you have a lot on your plate. You juggle busy and complicated lives, fighting the daily fires whilst doing your utmost to plan and strategise, and handle all personal commitments at the same time!

Marketing Career Advice, Recruiting for MarketingKaren LloydMarch 3, 2021marketing recruitment, marketing leadership, work-life balance, tech marketing, marketing job hunt

Would you check a candidate's social media?

Are you one of the 84% of hiring managers who would check a candidate’s social profiles prior to hiring them? Just because you can - does it mean you should? Are you aware of the risks?

Recruiting for MarketingKaren LloydFebruary 16, 2021Armstrong Lloyd Ltdmarketing recruitment, marketing leadership, Hiring, marketing recruitment advice

2020 Marketing Round Up

I can honestly say in the 10+ years I’ve been publishing annual round ups, I’ve never had such a strange one to write. As I sit here and cast my mind back over the last twelve months, I can barely believe it has all happened.

Recruiting for Marketing, Marketing Career AdviceKaren LloydDecember 13, 2020Armstrong Lloyd Ltdmarketing recruitment, COVID19, marketing leadership

Managing teams remotely

Embracing remote working 6 years ago was one of the scariest but ultimately most fulfilling business decisions I’ve ever made. I thought I’d share the lessons I’ve learnt over the last 6 years.

Recruiting for MarketingKaren LloydDecember 9, 2020Armstrong Lloydmarketing recruitment, retention, team, COVID19, Hiring

Marketing Tech to Airlines

I spoke to Barbara Moreno, Head of Marketing for technology leader Amadeus to chat about the challenges she and her team have overcome in marketing technology to the airline industry during COVID19.

Marketing Career Advice, Recruiting for MarketingKaren LloydNovember 30, 2020Armstrong Lloydmarketing recruitment, technology marketing, tech marketing, marketing leadership, COVID19

Interviewing a replacement

Would you ask an exiting employee to interview their replacement on the marketing team?

Recruiting for MarketingKaren LloydNovember 25, 2020Armstrong Lloydmarketing recruitment, tech marketing, marketing recruitment advice

Tech marketing today

I was so pleased to be able to share my insights into what is happening with marketing teams in the technology space with marketing leaders.

Marketing Career Advice, Recruiting for MarketingKaren LloydNovember 25, 2020Armstrong Lloydmarketing recruitment, COVID19, technology marketing, tech marketing, marketing leadership, Hiring

Marketing team morale

It is not realistic to expect employees to bounce back into the office unaffected by all that occurred - are you looking after your team?

Recruiting for MarketingKaren LloydNovember 18, 2020Armstrong LloydHiring, marketing recruitment, team, retention, tech marketing

Recruiting during COVID-19

If you are contemplating a marketing recruitment drive right now, you might think fantastic, my recruiting process should be easy! In practice this is not the case.

Recruiting for MarketingKaren LloydNovember 9, 2020Armstrong Lloydmarketing recruitment, COVID19, Hiring, tech marketing, marketing recruitment advice

Does your brand fit your personality?

It is easy to be seduced by the glamour of brands or industries and not consider your own strengths and psychological make up when searching for your next marketing job.

Marketing Career AdviceKaren LloydOctober 6, 2020Armstrong Lloyd Ltdmarketing job hunt, marketing leadership, marketing recruitment, new start

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