Why sales and marketing misalignment is usually structural, not personal, and what actually fixes it in B2B organisations.
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Karen Lloyd joins the Blame It on Marketing podcast to unpack revenue attribution, CRM access, and why sales-marketing trust is a founder-level problem.
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Expert guidance on evaluating hard vs soft skills in marketing leaders. Learn how to structure roles that balance technical capabilities with leadership qualities.
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Master the art of recruiting senior sales leaders in technology. Learn essential strategies for attracting and assessing CSOs, CROs, and Sales Directors. Expert insights for tech companies seeking revenue leadership.
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