Understand the key traits of senior marketers and learn how to set appropriate targets. Real insights on marketing-sales alignment and fair performance metrics in B2B organizations.
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Discover why strategic marketing leadership must precede tactical execution. Expert insights on avoiding common marketing hiring pitfalls and building sustainable marketing functions.
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Navigate first marketing hire challenges with expert insights. Learn how to support your inaugural marketing leader and set realistic expectations for long-term success.
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Expert guidance on choosing a marketing recruiter to find strategic marketing leaders. Learn why working with experienced recruiters prevents common hiring pitfalls and ensures long-term success.
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Expert guidance on evaluating hard vs soft skills in marketing leaders. Learn how to structure roles that balance technical capabilities with leadership qualities.
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Discover why building an in-house marketing team can deliver better ROI than exclusive agency partnerships. Learn about cost savings, team alignment, and long-term benefits.
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Learn how to avoid common hiring mistakes in marketing by looking beyond years of experience. Discover strategies for holistic candidate evaluation to improve your recruitment outcomes and build diverse, high-performing teams.
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From Fractional CMOs to Strategic Executives - discover the new world of flexible marketing leadership. See how modern executive roles can transform your marketing strategy.
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Explore the unique challenges of marketing recruitment from a hiring manager's viewpoint. Discover strategies to streamline your hiring process and find top talent efficiently.
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Discover wise, effective strategies for maintaining employee engagement during change, especially layoffs. Learn how to support your team, address concerns, and boost morale in challenging times.
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Having an inclusive senior team isn't just for show. Your leadership team should reflect the varied landscape you're operating in. The real win comes from the fresh ideas, different perspectives and deeper understanding of the market that a varied group can contribute.
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Discover what’s involved in bringing in a temporary marketing resource and the things you need to consider
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The most depressing day of the year, or is it? Whether you buy into the idea or not, taking care of your teams mental wellbeing and mental health this Blue Monday is never going to be a bad idea
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Our director Karen chats to TEDx speaker and author Matt Phelan on the importance of happiness at work - why managers should be concerned with their employee’s happiness, it’s importance in team success and what is stopping us looking at the bigger picture.
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We examine the current market trend of tech companies increasingly moving towards flexible marketing resource - what problems can interim workers solve, the benefits, who in tech is working with interim and navigating the red tape.
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Disappointed, angry, frustrated … but unsurprised. That’s what it feels like to be sitting here in 2022 writing this next sentence: the gender pay gap is still very much an issue within marketing in the technology industry today.
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Interviewing can be a minefield - with demand for candidates so high, it can be easy to inadvertently put someone off during an interview - but how? Find out how candidates can hear something completely different from you what you mean.
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Are you recruiting and growing your marketing team or thinking about it at the moment?
The marketing recruitment market dynamic has changed drastically over the last six weeks - these are the three things I think you need to know to keep up!
As marketers you have a lot on your plate. You juggle busy and complicated lives, fighting the daily fires whilst doing your utmost to plan and strategise, and handle all personal commitments at the same time!
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Are you one of the 84% of hiring managers who would check a candidate’s social profiles prior to hiring them? Just because you can - does it mean you should? Are you aware of the risks?
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