Demand Generation Marketing Manager in Technology: Job Description
demand generation marketing manager: Job Summary:
The Demand Generation Marketing Manager is responsible for developing and executing effective marketing strategies and campaigns to generate demand and drive customer acquisition for the company's products or services. This role requires a deep understanding of various marketing channels, strong analytical skills, and the ability to collaborate with cross-functional teams to achieve marketing goals.
demand generation marketing manager Responsibilities:
Develop and execute demand-generation strategies to drive qualified leads and increase customer acquisition.
Create and manage integrated marketing campaigns across multiple channels, including digital advertising, email marketing, social media, content marketing, and events.
Collaborate with the marketing team to develop compelling content, messaging, and value propositions that resonate with target audiences.
Utilise marketing automation tools to create and optimize lead nurturing programs, including lead scoring, segmentation, and personalized communications.
Monitor and analyse campaign performance metrics, including conversion rates, cost per lead, and ROI, and make data-driven recommendations for optimization.
Conduct market research and competitor analysis to identify trends, opportunities, and best practices in demand generation.
Collaborate with sales teams to align marketing efforts with sales objectives, ensure effective lead handoff, and provide support for lead conversion.
Collaborate with cross-functional teams, such as product marketing, sales enablement, and creative services, to ensure consistent messaging and brand positioning.
Stay up-to-date with the latest marketing trends, tools, and techniques, and proactively recommend new strategies to improve demand generation efforts.
Manage relationships with external vendors and agencies to support demand-generation initiatives.
REQUIREMENTS OF A demand generation marketing manager:
Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
Proven work experience as a demand generation marketer or similar role, preferably in the B2B technology industry.
Strong understanding of demand generation strategies and tactics, including digital advertising, email marketing, social media, content marketing, and events.
Proficiency in marketing automation and CRM platforms, such as Marketo, HubSpot, Salesforce, or similar tools.
Excellent analytical skills and ability to interpret data and metrics to drive decision-making and optimize campaigns.
Demonstrated experience in managing and executing successful integrated marketing campaigns.
Strong project management skills and ability to handle multiple projects simultaneously.
Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
The results-driven mindset with a focus on achieving measurable marketing goals.
Ability to adapt to a fast-paced, dynamic environment and quickly learn new technologies and industries.
Note:
This job description is intended to convey essential job functions and responsibilities. It is not intended to be an exhaustive list of the position's qualifications, skills, efforts, duties, or responsibilities.
