Performance Marketing Manager in Technology: Job Description
performance marketing manager: Job Summary:
As a Performance Marketing Manager, you will develop, implement, and optimize performance marketing strategies to drive customer acquisition, engagement, and revenue growth. You will work closely with cross-functional teams, including marketing, sales, and analytics, to execute data-driven campaigns and initiatives. Your primary goal will be to maximize the return on investment (ROI) from marketing efforts by leveraging various digital marketing channels and tactics.
performance marketing manager Responsibilities:
Strategy Development: Develop performance marketing strategies aligned with business goals and objectives. Identify target audiences, key performance indicators (KPIs), and appropriate marketing channels.
Campaign Planning and Execution: Plan, execute, and optimize multi-channel marketing campaigns to drive traffic, conversions, and revenue. Monitor campaign performance, analyze data, and make data-driven decisions to optimize campaign effectiveness.
Digital Advertising: Manage and optimize paid advertising campaigns across various channels, such as search engine marketing (SEM), display advertising, social media advertising, and affiliate marketing. Monitor budgets, bid strategies, and creative performance to maximize ROI.
Conversion Rate Optimization (CRO): Collaborate with the design and development teams to improve website user experience and conversion rates. Conduct A/B testing, analyze landing page performance, and implement optimization strategies.
Analytics and Reporting: Utilize analytics tools to track, measure, and report on campaign performance, customer behaviour, and other relevant metrics. Provide regular performance reports and insights to stakeholders.
Budget Management: Develop and manage marketing budgets for performance marketing initiatives. Monitor spending, evaluate cost-effectiveness, and make recommendations for budget allocation.
Market Research and Competitive Analysis: Stay up-to-date with industry trends, market changes, and competitor strategies. Conduct research and analysis to identify new opportunities and areas for growth.
Team Collaboration: Work closely with cross-functional teams, such as marketing, sales, creative, and analytics, to align strategies, share insights, and drive collaboration.
REQUIREMENTS OF A performance marketing manager:
Bachelor's degree in marketing, business, or a related field (MBA preferred).
Proven experience as a Performance Marketing Manager or in a similar role.
Strong knowledge of digital marketing channels, including search engine marketing (SEM), social media advertising, display advertising, affiliate marketing, etc.
Proficiency in using analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
Experience with conversion rate optimization (CRO) and A/B testing.
Solid understanding of performance marketing metrics, such as cost per acquisition (CPA), return on ad spend (ROAS), conversion rates, etc.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent project management skills with the ability to handle multiple campaigns and priorities.
Strong communication and collaboration skills to work effectively with cross-functional teams.
up-to-date with the latest industry trends, best practices, and technologies in performance marketing.
Note:
This job description is intended to convey essential job functions and responsibilities. It is not intended to be an exhaustive list of the position's qualifications, skills, efforts, duties, or responsibilities.
