What does it take to lead marketing as a commercial function? David Rowlands of Propolis shares research-backed insight on proving marketing's value, closing the financial acumen gap, and what the next 12 months hold for B2B marketers.
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Learn why chasing quick marketing wins can backfire. Bianca Bass shares strategic frameworks for building sustainable B2B marketing success at scale-ups
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Tech marketing recruitment veterans Karen Lloyd and Annalie Graham review 2024's biggest trends, breaking down how economic pressures reshaped hiring patterns and sharing their predictions for 2025 in this insightful year-end special.
Read MoreMeet host Karen Lloyd and discover her brand new podcast examining the value of marketing in B2B tech to drive revenue and growth
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