What does it take to lead marketing as a commercial function? David Rowlands of Propolis shares research-backed insight on proving marketing's value, closing the financial acumen gap, and what the next 12 months hold for B2B marketers.
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Every founder faces moments where they realise they don't know what they don't know. But how do you scale a business when there's no manual to follow? Find out with Turtl’s CEO Nick Mason.
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Learn why traditional marketing playbooks fail, explore the 2x2 matrix framework for prioritising experiments, and see how custom AI GPTs can supercharge your marketing team with Russ.
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Discover why scrappy talent often outshines big-company experience, how to implement iterative messaging strategies, and techniques for evaluating candidates who can create rather than just refine. Perfect for B2B tech marketing leaders in growth-stage companies.
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Discover insights on transforming from a single product to a global multi-product solution. Discover how AI, data-driven decisions, and creative marketing approaches are reshaping B2B tech marketing strategy and buyer engagement.
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