What happens when you hire your first true marketing leader? In this episode, we speak with Joe Walker and Victoria Wilson of Panorama Antennas about transforming a fragmented, sales-driven marketing function into a strategic growth engine - and the lessons learned along the way
Read MoreLearn practical strategies for rebranding with limited budgets, competing against better-funded competitors, restructuring marketing teams, and maintaining team morale through organisational change. Essential listening for CMOs, marketing leaders, and anyone managing marketing functions in challenging market conditions.
Read MoreDiscover why scrappy talent often outshines big-company experience, how to implement iterative messaging strategies, and techniques for evaluating candidates who can create rather than just refine. Perfect for B2B tech marketing leaders in growth-stage companies.
Read MoreTech marketing recruitment veterans Karen Lloyd and Annalie Graham review 2024's biggest trends, breaking down how economic pressures reshaped hiring patterns and sharing their predictions for 2025 in this insightful year-end special.
Read MoreJess and I discuss insights on creating a revenue-generating marketing department, the importance of capability over budget, and strategies for effective B2B tech marketing.
Read MoreMeet host Karen Lloyd and discover her brand new podcast examining the value of marketing in B2B tech to drive revenue and growth
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