Can You Be a Marketer Without Being Mindful?
Karen Lloyd Career, candidate, employer...
As marketers you have a lot on your plate. You are expected to stay up to date with new tech advances and in touch with customers, whilst remaining innovative and forward thinking to drive the business forward.
Yet you juggle busy and complicated lives. Trying to manage all day to day needs of your role; never ending emails, daily meetings, team staff needs - essentially fighting the daily fires whilst doing your utmost to plan and strategise and handling all personal and family commitments in your spare time. Sound familiar?
With so much to think about, it is easy to stop noticing the world around us, to lose perspective and be caught up in our own thoughts without stopping to notice how those thoughts are driving our emotions and behaviour.
In doing so, we lose our ability to function at our optimum performance and our effectiveness is diminished meaning that all areas of our lives, including our own wellbeing suffers. In other words, we lose touch with our own mindfulness.
What is mindfulness?
Mindfulness is no longer seen as a “new age” or “trendy” with thousands of studies showing the positive impacts on the effects of stress and as a treatment for depression.
Mindfulness consists of reminding yourself to take notice of your thoughts, feelings, body sensations and the world around you. It sounds simple but can actually be very difficult to achieve when your mind is already crowded. However, if you manage it regularly, the benefits for a marketer are numerous.
For Marketers, allowing your mind to calm allows you to navigate through the daily noise and foster creativity, develop stronger decision-making skills, deeper insights into your target audience, and heighten your productivity.
It is not surprising therefore, that it is being seen as a competitive advantage by a number of large global companies such as Google, Yahoo, Facebook, Apple along with UK businesses such as Capital One, BT and the UK Parliament. Amongst smaller companies, mindfulness is not widespread. Yet, if a business does offer resources, we thoroughly recommend marketers take advantage of what is on offer.