Fractional CMOs Emma Davies & Ruta Sudmantaite on why B2B marketing needs honesty over hacks, real data, and long-term thinking over quick wins.
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Learn the tell-tale signs your marketing function needs transformation. Fractional CMO Dani Smallbone reveals how to diagnose what's broken in your marketing strategy and the practical frameworks to fix it for sustainable growth.
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John shares insights on transitioning from legacy software to SaaS models. Learn how to manage customer resistance, market effectively with flat budgets, and balance data with creativity while navigating business transformation in B2B tech.
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Learn the tell-tale signs your marketing function needs transformation. Fractional CMO Dani Smallbone reveals how to diagnose what's broken in your marketing strategy and the practical frameworks to fix it for sustainable growth.
Read More