A fractional CIO on why most B2B marketing fails his 'so what' test, and what actually earns attention from a technical, sceptical buyer.
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Every technology company is chasing the same handful of senior decision makers, and their inboxes are full. Serena Walker explains how peer-to-peer engagement, not louder outreach, is what actually gets through, and how to turn your own C-suite into a genuine part of the sales process.
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Sales built the pipeline, marketing made it scalable. Steve Rudd and Nikki Stenson on turning one salesperson's network into a repeatable growth engine.
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Fractional CMOs Emma Davies & Ruta Sudmantaite on why B2B marketing needs honesty over hacks, real data, and long-term thinking over quick wins.
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How an EMEA sales pipeline went from near zero to a record year. Nick Jones and Max Childs, former Managing Director and Marketing Lead of Lucidworks discuss their journey of how fixing the disconnect between sales and marketing helped to deliver 250% growth in a single year.
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Gareth Lockwood, Chief Technology and Product Officer at TrustLayer, joins Karen Lloyd to explore why siloed marketing, sales and channel teams kill commercial performance, and how smaller businesses can win against bigger competitors through alignment and partner-led growth.
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Choosing between product-led growth and sales-led strategies? Learn which growth model suits your business, why PLG-to-sales transitions are easier, key metrics for each approach, and the three critical questions every CEO should ask.
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Every founder faces moments where they realise they don't know what they don't know. But how do you scale a business when there's no manual to follow? Find out with Turtl’s CEO Nick Mason.
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Learn the tell-tale signs your marketing function needs transformation. Fractional CMO Dani Smallbone reveals how to diagnose what's broken in your marketing strategy and the practical frameworks to fix it for sustainable growth.
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Learn why traditional marketing playbooks fail, explore the 2x2 matrix framework for prioritising experiments, and see how custom AI GPTs can supercharge your marketing team with Russ.
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Tune in as Ana shares her expert insights on global B2B marketing, localisation, and avoiding copy-paste strategies. Learn how cultural differences impact sales, why enterprise marketing needs a unique approach.
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Laura reveals how to balance creativity with data analytics in B2B marketing. Learn how she achieved CMO before 40, built predictable pipeline generation, and scaled marketing impact through innovative campaigns.
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Jess and I discuss insights on creating a revenue-generating marketing department, the importance of capability over budget, and strategies for effective B2B tech marketing.
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Are you concerned as a tech leader that your growth might be limited due to strategies or approaches that just aren’t working?
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