Fractional CMOs Emma Davies & Ruta Sudmantaite on why B2B marketing needs honesty over hacks, real data, and long-term thinking over quick wins.
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If you're struggling to pivot your messaging, frustrated that prospects aren't converting as expected, or stuck in a cycle of repeating what worked before, this conversation will challenge how you think about B2B campaigns.
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Jess and I discuss insights on creating a revenue-generating marketing department, the importance of capability over budget, and strategies for effective B2B tech marketing.
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Are you leveraging the power of zero-party data and AI to help move your marketing strategies from campaign-driven to customer conversations? Discover how with this week’s guest award-winning CMO David Keene.
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