Top B2B Marketing Recruitment Agencies in the UK
Finding the right marketing talent is crucial for B2B businesses looking to drive growth and compete in today's dynamic marketplace. The UK is home to numerous specialist recruitment agencies that understand the unique demands of B2B marketing roles, from demand generation and content strategy to marketing operations and ABM expertise. This guide highlights some of the leading agencies across the country, offering geographical diversity and sector-specific knowledge.
Based in the UK with a strong reputation across multiple B2B sectors, Armstrong Lloyd has established itself as a trusted partner for companies seeking marketing leadership and specialist roles. The agency works extensively with a range of B2B industries including financial services, engineering, manufacturing, professional services and a special expertise in
the technology and SaaS sectors. We work with all businesses from start-ups building their first marketing teams to large corporations making strategic marketing leadership appointments.
What sets Armstrong Lloyd apart is their strategic approach to marketing recruitment. Rather than simply filling vacancies, we focus on helping businesses understand what type of marketing capability they need at different growth stages; from permanent positions to interim or fractional CMOs. Our consultants have deep knowledge of B2B marketing disciplines including ABM, demand generation, product marketing, and marketing operations. The agency is particularly skilled at supporting international companies establishing or expanding their UK marketing presence.
Marketing Moves - LONDON
Established in 1991, Marketing Moves is a London-based agency with a strong heritage in B2B marketing recruitment. They work across the complete career lifecycle, from marketing manager and executive roles through to marketing director and CMO positions.
The agency covers all marketing and communications disciplines, supporting both early-stage companies and established multinationals. Their services extend beyond the UK to the USA, and they've built a reputation for senior-level recruitment in digital marketing, marketing strategy, and brand management. Marketing Moves also covers RevOps functions, recognizing the increasingly important intersection between marketing, sales, and customer success operations.
VMA Group - NATIONWIDE
VMA Group brings a long-standing reputation for supporting B2B clients across corporate and agency environments. Based in multiple UK locations, they offer both recruitment and executive search services for communications and marketing professionals.
The agency takes a consultative approach, preferring face-to-face briefings where possible to truly understand organisational culture and candidate requirements. VMA Group works across various sectors including financial services, professional services, and corporate communications, with strength in both in-house and agency-side placements. Their portfolio includes corporate communications, PR, and marketing roles across all seniority levels.
Market Recruitment - LONDON & SOUTH EAST
Specialising exclusively in B2B technology marketing, Market Recruitment operates primarily across London and the South East. With over 13 years of experience in the SaaS, fintech, and AI sectors, they've built strong relationships with both high-growth startups and established technology brands.
Market Recruitment's focus on B2B tech means their consultants genuinely understand the nuances of modern marketing roles. They recruit across the full marketing function, from marketing executives through to marketing directors, with particular strength in digital marketing, demand generation, and content marketing positions. Their headhunting approach ensures they can access passive candidates who may not be actively job-seeking but represent the best talent in the market.
Nigel Wright Group - NORTH OF ENGLAND
Representing the North of England, Nigel Wright Group operates from Manchester and has established itself as a leading specialist in the region. The agency covers marketing recruitment across private, public, and third-sector organizations, with consultants who possess strong regional networks and deep sector knowledge.
Nigel Wright recruits across the full marketing spectrum including market strategy, digital marketing management, product development, content, brand, events, and communications. Their recent placements span multiple sectors from technology and creative industries to property, travel, and hospitality. This northern presence is valuable for businesses seeking marketing talent in Manchester, Leeds, and across the North West and North East regions.
Denholm Associates - SCOTLAND
Based in Scotland's capital, Denholm Associates provides specialist marketing and sales recruitment across Scotland and the wider UK. Founded in 2002, the agency has built particular strength in B2B communications and PR roles, alongside broader marketing disciplines.
Denholm Associates works with diverse clients from start-ups to blue-chip organisations, recruiting for positions including marketing managers, brand managers, content strategists, and communications leads. Their Scottish base gives them valuable insight into the Edinburgh, Glasgow, and Aberdeen markets, while their network extends throughout the UK. The agency takes pride in their end-to-end digital recruitment process and their ability to source candidates creatively and sustainably.
IN SUMMARY
The UK's B2B marketing recruitment landscape offers businesses access to specialist agencies with deep sector knowledge and extensive candidate networks. Whether you're a technology scaleup seeking your first marketing hire, an established enterprise building out a marketing operations function, or an international company entering the UK market, these agencies provide the expertise needed to identify and attract top marketing talent.
When selecting a recruitment partner, consider factors such as
sector specialisation
geographical coverage
the agency's understanding of modern B2B marketing disciplines
their approach to candidate search
The best agencies act as consultative partners, helping you define role requirements, understand market conditions, and secure candidates who will drive genuine business impact. With the right recruitment partner, you can build marketing teams that deliver sustainable competitive advantage in today's complex B2B environment.
About Karen Lloyd
As the founder and director behind our recruitment approach, I bring almost 30 years of unique expertise spanning both recruitment and marketing. Having placed my first candidate in 1996, I've since built 5 start-ups, served as a Board Director for 25 years, and developed recruitment strategies that work in competitive talent markets.
I'm also the host of "Spotlight on B2B Marketing", where I explore B2B marketing trends with industry leaders. My passion lies in helping global businesses grow their revenue-generating teams through strategic hiring and fractional CMO services.
Ready to transform your marketing team? Let's talk about how we can help you hire the right talent at the right time.
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