Why Traditional Marketing Plans Are Failing Modern B2B Teams

Discover why senior marketing leaders are abandoning annual marketing plans for agile strategic approaches that drive real business growth.

Marketing LeadershipKaren LloydDecember 10, 2025strategic marketing leadership, b2b marketing, team

Building Marketing Teams: Finding hUNGRY Talent Over Prestigious CVs

Discover why scrappy marketing talent often outperforms prestigious hires in scale-ups. Learn strategies for building high-performing teams on tight budgets.

Challenges of HiringKaren LloydDecember 3, 2025b2b marketing, team

Why Marketing Capability Matters More Than Budget in B2B Tech

Discover how building strong in-house marketing capability delivers better ROI than large budgets and why agile teams outperform agencies.

Marketing LeadershipKaren LloydOctober 8, 2025b2b marketing, team, using a recruiter

Do you have a team of mini me’s?

Recruiting marketing teams can be full of unscious bias; the biggest being that we stick with what we know. So how do you recognise the signs that you have fallen into the trap and ended up with a team of mini me’s?

Managing teams remotely

Embracing remote working 6 years ago was one of the scariest but ultimately most fulfilling business decisions I’ve ever made. I thought I’d share the lessons I’ve learnt over the last 6 years.

Focus on employee care

As COVID grinds on and the toll increases on our mental health, we must look to the wellbeing of our people.

Marketing team morale

It is not realistic to expect employees to bounce back into the office unaffected by all that occurred - are you looking after your team?

MARKETING RECRUITMENT

INSIGHT AND ADVICE

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