Disappointed, angry, frustrated … but unsurprised. That’s what it feels like to be sitting here in 2022 writing this next sentence: the gender pay gap is still very much an issue within marketing in the technology industry today.

Recruiting for Marketing, Marketing Career AdviceKaren LloydMarch 9, 2022marketing leadership, tech marketing, marketing recruitment, retention, career, marketing recruitment advice, marketing job hunt

DON'T PUT A CANDIDATE OFF IN INTERVIEW

Interviewing can be a minefield - with demand for candidates so high, it can be easy to inadvertently put someone off during an interview - but how? Find out how candidates can hear something completely different from you what you mean.

Recruiting for MarketingKaren LloydMarch 3, 2022Interviews, Hiring, marketing leadership, marketing recruitment advice, tech marketing

Do you have a team of mini me’s?

Recruiting marketing teams can be full of unscious bias; the biggest being that we stick with what we know. So how do you recognise the signs that you have fallen into the trap and ended up with a team of mini me’s?

Recruiting for MarketingKaren LloydMay 18, 2021marketing recruitment, marketing recruitment advice, team

Do you hire on a gut feeling?

Hands up if you have ever said, “the moment I met John Smith I knew they were going to be great for that Marketing Manager role!”, or “I am not sure about Joe Bloggs, I can’t put my finger on it but I don’t think they will be the right fit for our Marketing team”.

Recruiting for MarketingKaren LloydMay 16, 2021Interviews, marketing recruitment, marketing recruitment advice

Is recruitment really marketing in disguise?

If you are struggling with your marketing recruitment project - can't find the right fit of talent, or correct mix of skills and experience, our advice is to go back to basics. The 4P's of marketing can be applied to recruitment too - here's how.

Recruiting for MarketingKaren LloydApril 13, 2021marketing recruitment, marketing recruitment advice

Recruiting for marketing?

Are you recruiting and growing your marketing team or thinking about it at the moment?

The marketing recruitment market dynamic has changed drastically over the last six weeks - these are the three things I think you need to know to keep up!

Recruiting for MarketingKaren LloydMarch 31, 2021marketing recruitment, marketing leadership, marketing recruitment advice

Would you check a candidate's social media?

Are you one of the 84% of hiring managers who would check a candidate’s social profiles prior to hiring them? Just because you can - does it mean you should? Are you aware of the risks?

Recruiting for MarketingKaren LloydFebruary 16, 2021Armstrong Lloyd Ltdmarketing recruitment, marketing leadership, Hiring, marketing recruitment advice

Interviewing a replacement

Would you ask an exiting employee to interview their replacement on the marketing team?

Recruiting for MarketingKaren LloydNovember 25, 2020Armstrong Lloydmarketing recruitment, tech marketing, marketing recruitment advice

Recruiting during COVID-19

If you are contemplating a marketing recruitment drive right now, you might think fantastic, my recruiting process should be easy! In practice this is not the case.

Recruiting for MarketingKaren LloydNovember 9, 2020Armstrong Lloydmarketing recruitment, COVID19, Hiring, tech marketing, marketing recruitment advice

MARKETING RECRUITMENT

INSIGHT AND ADVICE