How To Stop the Blurred Lines Between Sales, Marketing and Product

How to break down silos between sales, marketing and product by building segment-focused teams aligned to the same market, metrics and goals. From implementing real segmentation to hiring for curiosity in technical B2B environments, this episode is essential listening for marketing leaders in engineering-led businesses.

Karen Lloyd24 February 2026Marketing Leadership, Commercial Leadership, Marketing Strategy, Sales Leadership, Manufacturing, Software, 2026, Product Marketing, Sales

The Secrets of Product Marketing that Give you a Commercial Edge

Chris explains how to build effective product marketing teams, unpacks the 3 essential pillars for product marketing success, and how it can solve unexpected business challenges.

Karen Lloyd25 June 2025Product Marketing, SaaS, Marketing Strategy, Marketing Leadership, CMO, 2025

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