How to break down silos between sales, marketing and product by building segment-focused teams aligned to the same market, metrics and goals. From implementing real segmentation to hiring for curiosity in technical B2B environments, this episode is essential listening for marketing leaders in engineering-led businesses.
Read MoreEvery founder faces moments where they realise they don't know what they don't know. But how do you scale a business when there's no manual to follow? Find out with Turtl’s CEO Nick Mason.
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