How to break down silos between sales, marketing and product by building segment-focused teams aligned to the same market, metrics and goals. From implementing real segmentation to hiring for curiosity in technical B2B environments, this episode is essential listening for marketing leaders in engineering-led businesses.
Read MoreIf you're struggling to pivot your messaging, frustrated that prospects aren't converting as expected, or stuck in a cycle of repeating what worked before, this conversation will challenge how you think about B2B campaigns.
Read MoreDiscover how AI search platforms like ChatGPT are transforming B2B marketing - AI search converts at 4.4x higher rates than SEO, but you can't see it in analytics. Kyle Byers shares strategies to optimise for AI search and recover lost traffic.
Read MoreDiscover how to leverage AI in marketing while preserving the human touch. CMO Melody Easton shares practical strategies for building prompt libraries, enhancing content creation, and future-proofing your approach. Learn to balance AI efficiency with human creativity for marketing that truly resonates.
Read MoreLaura reveals how to balance creativity with data analytics in B2B marketing. Learn how she achieved CMO before 40, built predictable pipeline generation, and scaled marketing impact through innovative campaigns.
Read MoreAre you concerned as a tech leader that your growth might be limited due to strategies or approaches that just aren’t working?
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