Sales built the pipeline, marketing made it scalable. Steve Rudd and Nikki Stenson on turning one salesperson's network into a repeatable growth engine.
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Patrick Pordage and Steve Bell reveal how ego-free sales and marketing collaboration helped CMR Surgical disrupt a monopoly and build a challenger brand.
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How an EMEA sales pipeline went from near zero to a record year. Nick Jones and Max Childs, former Managing Director and Marketing Lead of Lucidworks discuss their journey of how fixing the disconnect between sales and marketing helped to deliver 250% growth in a single year.
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How to break down silos between sales, marketing and product by building segment-focused teams aligned to the same market, metrics and goals. From implementing real segmentation to hiring for curiosity in technical B2B environments, this episode is essential listening for marketing leaders in engineering-led businesses.
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