Patrick Pordage and Steve Bell reveal how ego-free sales and marketing collaboration helped CMR Surgical disrupt a monopoly and build a challenger brand.
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What happens when you hire your first true marketing leader? In this episode, we speak with Joe Walker and Victoria Wilson of Panorama Antennas about transforming a fragmented, sales-driven marketing function into a strategic growth engine - and the lessons learned along the way
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How to break down silos between sales, marketing and product by building segment-focused teams aligned to the same market, metrics and goals. From implementing real segmentation to hiring for curiosity in technical B2B environments, this episode is essential listening for marketing leaders in engineering-led businesses.
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