How Smaller Businesses Beat Bigger Competitors

Gareth Lockwood, Chief Technology and Product Officer at TrustLayer, joins Karen Lloyd to explore why siloed marketing, sales and channel teams kill commercial performance, and how smaller businesses can win against bigger competitors through alignment and partner-led growth.

Karen Lloyd6 July 2026Cybersecurity, Business Growth, Marketing Strategy

How To Lead a Rebrand With Reduced Budgets During An Economic Downturn

Learn practical strategies for rebranding with limited budgets, competing against better-funded competitors, restructuring marketing teams, and maintaining team morale through organisational change. Essential listening for CMOs, marketing leaders, and anyone managing marketing functions in challenging market conditions.

Karen Lloyd10 February 2026Cybersecurity, MSP, Budget Management, Rebrand, Marketing Leadership, Marketing Strategy

Is the linear marketing funnel dead in B2B?

If you're struggling to pivot your messaging, frustrated that prospects aren't converting as expected, or stuck in a cycle of repeating what worked before, this conversation will challenge how you think about B2B campaigns.

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