How an EMEA sales pipeline went from near zero to a record year. Nick Jones and Max Childs, former Managing Director and Marketing Lead of Lucidworks discuss their journey of how fixing the disconnect between sales and marketing helped to deliver 250% growth in a single year.
Read MorePavneet Syan, Marketing Director at Capita's AI organisation, shares how to lead transformation at pace, bring teams on the journey, and build an AI-first business that lasts.
Read MoreChoosing between product-led growth and sales-led strategies? Learn which growth model suits your business, why PLG-to-sales transitions are easier, key metrics for each approach, and the three critical questions every CEO should ask.
Read MoreDiscover how AI search platforms like ChatGPT are transforming B2B marketing - AI search converts at 4.4x higher rates than SEO, but you can't see it in analytics. Kyle Byers shares strategies to optimise for AI search and recover lost traffic.
Read MoreLearn why traditional marketing playbooks fail, explore the 2x2 matrix framework for prioritising experiments, and see how custom AI GPTs can supercharge your marketing team with Russ.
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