Sales built the pipeline, marketing made it scalable. Steve Rudd and Nikki Stenson on turning one salesperson's network into a repeatable growth engine.
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Patrick Pordage and Steve Bell reveal how ego-free sales and marketing collaboration helped CMR Surgical disrupt a monopoly and build a challenger brand.
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How an EMEA sales pipeline went from near zero to a record year. Nick Jones and Max Childs, former Managing Director and Marketing Lead of Lucidworks discuss their journey of how fixing the disconnect between sales and marketing helped to deliver 250% growth in a single year.
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