Blog

Last week, we introduced the first in our 3 part look at the gender pay gap in marketing with BrewDog's innovative and disruptive campaign "Pink beer for the girls". This week, we look at the current situation in marketing, whether you are in B2B, or B2C we find that on the whole women are still being paid less than their male counterparts. The gender pay gap within B2C Mark...

In March up and coming brewing company BrewDog announced that it was re-packaging its main IPA to a lurid pink (not the first company who has implemented such a tactic to appeal to the under-tapped female market). However, BrewDog known for its innovative and disruptive marketing had another goal. This short-term campaign was launched to highlight gender pay inequality, and ...

“Credibility – the quality of being believable or worthy of trust” No matter what level of seniority you are, building credibility in your job is essential. If your colleagues and superiors don’t consider you believable or worthy of trust, then your chances of progression are going to be slim. Delivering results and showcasing your abilities go a long way to building your cr...

We talk about the STAR technique a lot in recruitment, also known by the SOAR acronym. It is a relatively easy, yet highly effective way of dealing with competency questions in a succinct manner. These questions are designed to assess you against a set of core competencies for a role, seeking to set your capabilities in the context of your experience. The actual competencies...

Just a couple of weeks ago, we were discussing the changes at Easy Jet, that saw marketing representation being taken by a Data Chief at senior level. Now another development in this emerging trend, has seen Pernod Ricard put a Finance Chief in charge of brand strategy as the company seeks to take a more “holistic view of its brand”. Once again, businesses are citing the nee...

Got a spare five minutes and need a cuppa? Take our latest quiz to find out what type of marketer you are. Loading Armstrong Lloyd: What type of marketer are you? var QuizWorks = window.QuizWorks || []; QuizWorks.push( [document.getElementById("embed-assessment-60016"), "assessment", "60016", { autostart: false, width: "100%", height: "640px" }] ); ​​

It’s a fact of life; things go wrong. No matter how much we prepare ourselves, there are some things we just can’t manage in advance. Typically, they’ll go wrong just when we need everything to be plain sailing – especially in a job interview. We take a look at our top 4 “Oh NO!” worst interview moments and how to gracefully manage the situation (along with what your intervi...

No matter how many interviews you have in your career or how senior a level you achieve, the process is always daunting. Armstrong Lloyd works with lots of Marketing Managers, both more traditional and Digital Marketing Managers and we thought we’d share our thoughts for interview success. Interview Preparation It’s an old adage but a true one – prior preparation is everythi...

As marketers you are well versed in copy writing, skilled at storytelling and have excellent attention to detail; so you think that creating your own marketing CV should be a breeze. However, we trip over the same mistakes again and again, some of which will actually lose candidates the opportunity of an interview. So, we thought we’d compile the most common mistakes to help...