Blog

Marketers notoriously have a case of itchy feet. Data from Marketing Week’s career and salary survey over the past 20 years has consistently shown around 80% of marketers plan to leave their job within three years. When the reasons for leaving were examined in 2018, limited development at their current company (37.4%), promotion (34.5%), a new challenge (54.9%) and improved ...

We all like to think that we have control over how our personal lives interact with our professional ones, particularly in the digital world. However, it isn’t quite so clear cut as we might think. Of course we can choose who we friend on Facebook, but our control over who follows us on Instagram, SnapChat or Twitter is much less tailored - private or public. So if your sett...

Part 3 wraps up our mini-series on the gender pay gap and it's prevelance in the marketing profession. Our last installment looked at where we are in marketing today - in reality no better than the average gender dispaity. This week I I take a look at how we have arrived where we are today - in an era that strives for (and in some cases actually claims) to reach equality bet...

Last week, we introduced the first in our 3 part look at the gender pay gap in marketing with BrewDog's innovative and disruptive campaign "Pink beer for the girls". This week, we look at the current situation in marketing, whether you are in B2B, or B2C we find that on the whole women are still being paid less than their male counterparts. The gender pay gap within B2C Mark...

In March up and coming brewing company BrewDog announced that it was re-packaging its main IPA to a lurid pink (not the first company who has implemented such a tactic to appeal to the under-tapped female market). However, BrewDog known for its innovative and disruptive marketing had another goal. This short-term campaign was launched to highlight gender pay inequality, and ...

“Credibility – the quality of being believable or worthy of trust” No matter what level of seniority you are, building credibility in your job is essential. If your colleagues and superiors don’t consider you believable or worthy of trust, then your chances of progression are going to be slim. Delivering results and showcasing your abilities go a long way to building your cr...

We talk about the STAR technique a lot in recruitment, also known by the SOAR acronym. It is a relatively easy, yet highly effective way of dealing with competency questions in a succinct manner. These questions are designed to assess you against a set of core competencies for a role, seeking to set your capabilities in the context of your experience. The actual competencies...

Just a couple of weeks ago, we were discussing the changes at Easy Jet, that saw marketing representation being taken by a Data Chief at senior level. Now another development in this emerging trend, has seen Pernod Ricard put a Finance Chief in charge of brand strategy as the company seeks to take a more “holistic view of its brand”. Once again, businesses are citing the nee...

Got a spare five minutes and need a cuppa? Take our latest quiz to find out what type of marketer you are. Loading Armstrong Lloyd: What type of marketer are you? var QuizWorks = window.QuizWorks || []; QuizWorks.push( [document.getElementById("embed-assessment-60016"), "assessment", "60016", { autostart: false, width: "100%", height: "640px" }] ); ​​

It’s a fact of life; things go wrong. No matter how much we prepare ourselves, there are some things we just can’t manage in advance. Typically, they’ll go wrong just when we need everything to be plain sailing – especially in a job interview. We take a look at our top 4 “Oh NO!” worst interview moments and how to gracefully manage the situation (along with what your intervi...