Blog

Just a couple of weeks ago, we were discussing the changes at Easy Jet, that saw marketing representation being taken by a Data Chief at senior level. Now another development in this emerging trend, has seen Pernod Ricard put a Finance Chief in charge of brand strategy as the company seeks to take a more “holistic view of its brand”. Once again, businesses are citing the nee...

Got a spare five minutes and need a cuppa? Take our latest quiz to find out what type of marketer you are. Loading Armstrong Lloyd: What type of marketer are you? var QuizWorks = window.QuizWorks || []; QuizWorks.push( [document.getElementById("embed-assessment-60016"), "assessment", "60016", { autostart: false, width: "100%", height: "640px" }] ); ​​

It’s a fact of life; things go wrong. No matter how much we prepare ourselves, there are some things we just can’t manage in advance. Typically, they’ll go wrong just when we need everything to be plain sailing – especially in a job interview. We take a look at our top 4 “Oh NO!” worst interview moments and how to gracefully manage the situation (along with what your intervi...

No matter how many interviews you have in your career or how senior a level you achieve, the process is always daunting. Armstrong Lloyd works with lots of Marketing Managers, both more traditional and Digital Marketing Managers and we thought we’d share our thoughts for interview success. Interview Preparation It’s an old adage but a true one – prior preparation is everythi...

As marketers you are well versed in copy writing, skilled at storytelling and have excellent attention to detail; so you think that creating your own marketing CV should be a breeze. However, we trip over the same mistakes again and again, some of which will actually lose candidates the opportunity of an interview. So, we thought we’d compile the most common mistakes to help...