Marketing Competency Interviews - STAR technique

Competency questions can trip up even the most seasoned marketing professional. Discover the fool-proof way of staying on track and shining in your interview with the STAR technique,

Marketing Career AdviceKaren LloydFebruary 10, 2023Armstrong LloydInterviews, career, candidate

Karen features on the Resilient Recruiter podcast

Karen was interviewed by Mark Whitby for the renowned Resilient Recruiter podcast on what it takes to transform a business during tough times - take a listen!

Preparing for a Marketing Interview

Go into your next marketing interview feeling prepared and confident with our guide to marketing interview preparation.

Are counteroffers a good idea?

You’ve found a new job - congratulations! But after handing in your resignation you get a counter-offer - what to do? We take a look whether it’s a good idea in the long term.

Marketing Career AdviceKaren LloydJune 28, 2022Resignation

Tackling an Exit Interview

Tackling an exit interview can be the last thing you want to do when trying to wrap up your old job, but it is really important to go about them the right way - here are our top tips.

Marketing Career AdviceKaren LloydJune 1, 2022Resignation

How well do you know the tech marketing industry?

How well do you know the industry you work in? After carrying out the first ever survey into the market, we thought we’d test your knowledge! So take 5 minutes with a cuppa and discover if you know all there is to know about working in tech marketing!

The gender pay gap in tech marketing

Disappointed, angry, frustrated … but unsurprised. That’s what it feels like to be sitting here in 2022 writing this next sentence: the gender pay gap is still very much an issue within marketing in the technology industry today.

DON'T PUT A CANDIDATE OFF IN INTERVIEW

Interviewing can be a minefield - with demand for candidates so high, it can be easy to inadvertently put someone off during an interview - but how? Find out how candidates can hear something completely different from you what you mean.

Download your resignation template

Handing in your resignation can be a nerve wracking time. To make things a little easier we’ve created a template resignation letter to get you started.

Marketing Career AdviceKaren LloydMarch 1, 2022Resignation

Do you have a team of mini me’s?

Recruiting marketing teams can be full of unscious bias; the biggest being that we stick with what we know. So how do you recognise the signs that you have fallen into the trap and ended up with a team of mini me’s?

Do you hire on a gut feeling?

Hands up if you have ever said, “the moment I met John Smith I knew they were going to be great for that Marketing Manager role!”, or “I am not sure about Joe Bloggs, I can’t put my finger on it but I don’t think they will be the right fit for our Marketing team”.

Is recruitment really marketing in disguise?

If you are struggling with your marketing recruitment project - can't find the right fit of talent, or correct mix of skills and experience, our advice is to go back to basics. The 4P's of marketing can be applied to recruitment too - here's how.

Marketing CV's & Big Brands

We often get asked, (particularly by technology marketing specialists) about how your next career move will look on your CV in the future if you decide to move to a smaller company - here’s what our experience says.

Recruiting for marketing?

Are you recruiting and growing your marketing team or thinking about it at the moment?

The marketing recruitment market dynamic has changed drastically over the last six weeks - these are the three things I think you need to know to keep up!

The 5 waves of COVID

It has been over a year since we went into lockdown in the UK; reflecting on our experiences has shown the marketing recruitment market affected by different waves So here are marketing recruitment's 5 waves of COVID, as observed by me.

Recruiting for Marketing, Marketing Career AdviceKaren LloydMarch 23, 2021COVID19

Recovering from career setbacks

We all imagine our career to be a set of steps, leading forever upwards to reach our ultimate career ambitions and goals. But life isn’t so simple - so how do we overcome them?

Using mindfulness to manage stress

As marketers you have a lot on your plate. You juggle busy and complicated lives, fighting the daily fires whilst doing your utmost to plan and strategise, and handle all personal commitments at the same time!

Would you check a candidate's social media?

Are you one of the 84% of hiring managers who would check a candidate’s social profiles prior to hiring them? Just because you can - does it mean you should? Are you aware of the risks?

Is a LinkedIn profile important?

Are employers placing more importance on a LinkedIn profile than you realise? Astonishingly nearly a quarter of marketers don’t consider it as important as a CV - could you be missing out?

Marketing Career AdviceKaren LloydJanuary 25, 2021Armstrong Lloyd Ltdnew start

2020 Marketing Round Up

I can honestly say in the 10+ years I’ve been publishing annual round ups, I’ve never had such a strange one to write. As I sit here and cast my mind back over the last twelve months, I can barely believe it has all happened.

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